“Since I was five, I dreamed of becoming a musician. But during my conservatory studies in Italy, I found another love: my own watch. It became my life's work.”
Yvo Staudt
Founder and designer
Pescara, Italy, 2013
Staudt did not start as a brand.
It started with a watch that Yvo Staudt could not find anywhere. While studying classical music at the conservatory in Pescara, he was looking for a watch that felt exactly right: classical, understated, with a blue dial and the calm of a well-composed piece of music.
When he could not find it, he started making it himself. First sketches. Then parts. Old movements taken apart, sometimes without returning to life as neatly as planned. Trying, starting over, learning by doing. It was not a business plan. It was a personal project, almost obsessive.
What had first been sound became form. What had first been rhythm became proportion. The silence between two notes became the space on a dial. The discipline of practising became attention to every detail.
That origin is still present today: in the calm lines, the restrained proportions and the belief that a watch does not need to shout to be noticed.
Prelude
The first watch was given a musical name: Prelude.
An introduction. An opening. A beginning. The name fitted the watch, and it fitted what would follow. What began as one personal project gradually became a collection, a brand and ultimately a life's work.
For those who take the time
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True luxury is personal.
From engraved family crests to a watch made entirely to your wishes: a Staudt only truly becomes yours when it also tells something about you.
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Who is Yvo Staudt?
Yvo Staudt is the founder and designer of Staudt Chronometrie. Before he made watches, he studied classical music. During his conservatory studies in Italy, he made his first watch, originally for himself.
When was Staudt founded?
Staudt was founded in 2014. Yvo Staudt made his first watch in 2013, while studying classical music at the conservatory in Pescara, Italy.
Where did Yvo Staudt make his first watch?
The first Staudt watch was made during Yvo's conservatory studies in Pescara, Italy. Later, that personal project grew in Ootmarsum into Staudt Chronometrie.
Why is the first collection called Prelude?
Prelude is a musical term for an introduction or opening movement. The name refers to Yvo's background in classical music and to the first watch with which Staudt began.
Is Staudt a Dutch watch brand?
Yes. Staudt Chronometrie is a Dutch watch brand from Ootmarsum. Our watches are designed, developed and assembled in the Netherlands.